How Does the Crowdsourcing Experience Impact Participants' Engagement? An Empirical Illustration

A largely neglected aspect in crowdsourcing research is the “Crowdsourcing Experience” itself, which every crowdsourcee is necessarily exposed to throughout the IT-mediated interaction process, potentially stimulating engagement towards the crowdsourcer. Hence, the crowdsourcees’ engagement process is conceptualized and illustrated with empirical findings from a pilot case. It exemplifies that crowdsourcing has the potential to generate high levels of attitudinal and behavioral engagement, depending on prior experiences and perceived cognitions and emotions. Related stimuli characteristics are identified, which serve as a first indication of the foundations of the engagement process. This study offers IS-researchers first insights on the so far under-researched topic of IT-enabled engagement processes between individuals and entities.